Data analytics is a field that applies data analysis techniques to analyze various components of the sports industry, such as player performance, business performance, recruitment, and more. Learnings from the analysis are then used to make informed decisions that enhance the performance of a particular team or sporting organization.
Over the past decade, India has made a big impact in the sporting world. Unlike in the past, India’s recent successes at the Olympics and the Commonwealth Games have ensured that the country’s sporting stars don’t just consist of cricketers but come from a variety of disciplines.
To understand how India as a nation can continue to improve in sports, we caught up with Mr. Naveen Ningaiah, founder and CEO of SportsKPI. The company measures the KPIs (key performance indicators) of sports clubs, teams, and athletes to enable them to perform at their best on the field.
Born and brought up in Mysore, Naveen was hugely passionate about sports from a young age and represented his school and college teams in cricket and football. However, he followed his parents’ dream and became an engineer, going on to work for corporates for 10 years.
Throughout this journey, however, he never lost his passion and love for sports, and he also began to take an interest in entreprenuership.
Soon, he got an opportunity to go to the Netherlands on a work trip, where he continued to make contacts and relationships with people in the sports industry. He later went on to volunteer for events like the Davis Cup and the I-League.
Naveen’s first big break came when he became part of the inaugural ISL season, when he transitioned from an engineer into a sports entrepreneur.
Sportskeeda
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