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Category: Event

The National Games: A missed opportunity for some sports

The National Games: A missed opportunity for some sports

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                                                The National Games: A missed opportunity for some sports By Shakya Mitra Director-Projects Confederation of Sports and Recreation Industry   The National Games are getting underway this week with the Table Tennis competition before the Opening Ceremony on September 29. Given that it’s

India’s Commonwealth Games 2022 performance – what’s in it for brands?

India’s Commonwealth Games 2022 performance – what’s in it for brands?

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By Alekhya ChakrabartyPublished: 5 Sep 2022, 5:00 AM IST GUEST ARTICLE guest author Alekhya Chakrabarty wonders whether brands will continue to stick to cricketers or work with non-cricket athletes who have made India proud. These are unprecedented times in content and popular culture in India. The Indian film