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Category: Business

Sports sponsorship is an investment not an expense, HCLSoftware Dario Debarbieri

Sports sponsorship is an investment not an expense, HCLSoftware Dario Debarbieri

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Dario Debarbieri, vice president and head of marketing at HCLSoftware talks about the objective behind the sponsorship deal with F1 racing team Scuderia Ferrari and the India market. Enterprise software solutions HCLSoftware announced that it has signed a multi-year partnership with Formula One team, Scuderia