Confederation of Sports and Recreation Industry
A political change may shift sporting landscape From the Indian cricket board (BCCI) to the Sports Authority of India (SAI), things could be different post outcome of elections Sports and politics, like chalk and cheese, don’t mix. They are antipodes. Whatever is permitted in politics
For Paris with love: Olympic medalists in demand as brands make a beeline with higher spends Two top executives at the Indian Olympic Association’s official marketing agency told Moneycontrol that the number of sponsors and endorsements have doubled for athletes since the Tokyo Olympics, as
Asian Games: Predicting medal tally puts pressure on athletes, PT Usha says A four-time gold medallist in 2006, the current IOA president and iconic athlete hopes for a pleasant Asiad experience as administrator as well Gautam Bhattacharyya Published: 20 Sep 2023, 8:05 AM For all
How non-cricketing sports can fuel the economy of Sports leagues in India A marketing strategy and ideas to make the league more TV-friendly, combined with the popularity of the sport across the country, turned PKL into the second most-watched sports league after the IPL Updated: May
Reliance set to host first-ever India House at 2024 Paris Olympics The 40,000 square-foot facility will not only showcase Indian culture to the world at the biggest sporting event of them all, but will also serve as a ‘home away from home’ of sorts for
New PCI president Jhajharia has eyes set on India’s success at Paris 2024 Paralympics Devendra Jhajharia, a two-time Paralympics gold medallist, is looking to impress in his new off-the-track chapter and hopes India can do even better than the last edition of the Paralympic games.
PM Modi’s endeavour to transform sports in India Published By : Admin | May 9, 2024 | 17:08 IST Various initiatives including a record increase in India’s sports budget, Khelo India Games, and the Target Olympic Podium Scheme showcase the Modi government’s emphasis on transforming sports
P.T. Usha hopes to put Indian Olympic Association in Top 10 by 2032 Olympics The IOA president opens up about India’s preparations for Paris Olympics By Joe Jacob Issue Date: May 05, 2024 Updated: April 28, 2024 07:13 IST P.T. Usha | Josekutty Panackal Interview/ P.T.
Can India Host Olympics Without Meeting The Economic Fate of Greece and South Korea? India has ambitious dreams of hosting Olympics, the most revered event in the world of sports. However, there are fears over the implications of arranging an event of this scale on
Modi ki Guarantee: 2036 Olympics bid finds mention in BJP election manifesto During the International Olympic Council’s (IOC’s) Congress in Mumbai last year, Prime Minister Narendra Modi revealed India’s ambition to host the Games in 2036, stating that the administration would “leave no stone unturned”