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Category: Business of Sports

It’s not an athlete ‘ s birthright to run a federation: Manisha Malhotra

It’s not an athlete ‘ s birthright to run a federation: Manisha Malhotra

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It’s not an athlete’s birthright to run a  federation: Manisha Malhotra Numerous stakeholders, including the government, individuals, and private establishments are invested in the training and development of Indian athletes. In doing so, they aim to collectively foster a robust sports culture and ecosystem in

For Paris with love: Olympic medalists in demand as brands make a beeline with higher spends

For Paris with love: Olympic medalists in demand as brands make a beeline with higher spends

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For Paris with love: Olympic medalists in demand as brands make a beeline with higher spends Two top executives at the Indian Olympic Association’s official marketing agency told Moneycontrol that the number of sponsors and endorsements have doubled for athletes since the Tokyo Olympics, as