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Category: Business of Sports

For Paris with love: Olympic medalists in demand as brands make a beeline with higher spends

For Paris with love: Olympic medalists in demand as brands make a beeline with higher spends

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For Paris with love: Olympic medalists in demand as brands make a beeline with higher spends Two top executives at the Indian Olympic Association’s official marketing agency told Moneycontrol that the number of sponsors and endorsements have doubled for athletes since the Tokyo Olympics, as