Category: Business of Sports

As per the company, this partnership is in line with the efforts of the Reserve Bank of India (RBI) and PM Modi’s vision of Digital India Written by BrandWagon Online August 17, 2022 5:38:35 pm Mastercard has partnered with Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and

Riding on his sports marketing experience of over 12 years, Chinmay Tiwari has laid the foundation of his company Purple Goat Sportstainment LLP to make Raipur, Chhattisgarh, India’s next sports tourist destination. UPDATED: 16 AUG 2022 5:49 PM Indians’ love for sports is real. Cricket

Last couple of weeks I was watching the Commonwealth Games (CWG) every evening and the good news is that a lot has changed for the better in the attitude and manner in which Indian sportspersons compete on the world stage. As a spectator and ardent

The Ultimate Kho Kho league kicked off with six franchises – Gujarat Giants, Telugu Yoddhas, Chennai Quick Guns, Rajasthan Warriors, Odisha Juggernauts and Mumbai Khiladis – all set to participate in a competition taking place over 22 days until September 4. Written by Shashank Nair | A

Speaking to reporters at the state secretariat, minister Sushanta Chowdhury said Tripura lagged behind in terms of sports infrastructure in the erstwhile regimes. Tripura sports minister Sushanta Chowdhury Thursday said his government has undertaken a massive modernisation drive of over Rs 50 crore, which includes

Universal access, participation, and benefit is essential to the sport and development sector in India, and can be attained through dedicated efforts and an ecosystem-building approach. Using sport to achieve positive societal outcomes and visible social impact requires an approach that recognises the different roles

Partnering with government schools can be an effective way to actualize and popularize the larger impact of sport on the development of children. I have always believed that sports should be an integrated part of the school. Especially when 97% of children are going to

Sport can be a vehicle for value education, emphasizing excellence, friendship and respect, which is so important in today’s world. Here is a little story that I learned from one of my trainees while imparting the Olympic Values Education Program (OVEP) in Bhubaneswar, India as

Sport is uniquely positioned to tackle the climate crisis: it can both take (looking inward) and inspire action (looking outward). Here are actionable steps that sport can take towards climate action. Climate change is one of the biggest challenges of our time. How we deal

Given the socio-economic diversity of India, the only way to change the game for sports inclusion is to institutionalize and legitimize sports at the very basic level, enabling an entire sporting ecosystem to work in the favor of those who need it the most.