Category: Business of Sports

Universal access, participation, and benefit is essential to the sport and development sector in India, and can be attained through dedicated efforts and an ecosystem-building approach. Using sport to achieve positive societal outcomes and visible social impact requires an approach that recognises the different roles

Partnering with government schools can be an effective way to actualize and popularize the larger impact of sport on the development of children. I have always believed that sports should be an integrated part of the school. Especially when 97% of children are going to

Sport can be a vehicle for value education, emphasizing excellence, friendship and respect, which is so important in today’s world. Here is a little story that I learned from one of my trainees while imparting the Olympic Values Education Program (OVEP) in Bhubaneswar, India as

Sport is uniquely positioned to tackle the climate crisis: it can both take (looking inward) and inspire action (looking outward). Here are actionable steps that sport can take towards climate action. Climate change is one of the biggest challenges of our time. How we deal

Given the socio-economic diversity of India, the only way to change the game for sports inclusion is to institutionalize and legitimize sports at the very basic level, enabling an entire sporting ecosystem to work in the favor of those who need it the most.  

This article calls for sport and development stakeholders to consider how sporting spaces can be reshaped to be inclusive – and better prioritize – the perspectives and needs of all gender identities. As we move towards reshaping sport and development, we must consider how sport

NEW DELHI : French sports goods retailer Decathlon S.A. has decided to source 85% of its products sold across 103 stores in India from domestic suppliers by 2026, up from 60%, Deepak D’Souza, production director, Decathlon Sports India, said. “During the covid crisis we realized it’s