Category: Business of Sports

How Indian firms keep their employees healthy and motivated with sports leagues Lounge speaks with a cross-section of Indian firms to find out about the benefits of keeping employees healthy through in-house sports leagues Why having in house sports leagues is important for Indian corporates. (Istockphoto)

Importance of sports in promoting peaceful and inclusive societies etimes.in | Apr 6, 2024, 05.53 PM IST Importance of sports in promoting peaceful and inclusive societies By Sadguru Sri Madhusudan Sai – Founder, Sri Madhusudan Sai Global Humanitarian Mission, and Padma Bhushan Awardee Dr Sunil

At Paris Olympics, Indian athletes to get a taste of home: Dal, roti, aloo-gobi, chicken curry Besides food, the Athletes Village in Paris will have a full-fledged Indian sports science centre under the supervision of Dr Dinshaw Pardiwala, who has treated Olympics wrestler Vinesh Phogat

200 School Students To Participate In Khelo India Talent Identification Programme In Guwahati   KIRTI aims to discover the latent sporting potential at the grassroots level and foster a culture of athleticism within the community. The talent identification process utilises a scientifically designed series of

Can women’s sports in India hit the advertising gold? Take the year 2023, which has been, for all practical purposes, a breakthrough year for women athletes in India. Besides the start of the Women’s Premier League (WPL) and BCCI announcing its first step towards pay parity, the women’s

Paris Olympic Games 2024: Can India’s Medal Tally Touch Double Digit Mark? In 2016, the Indian Olympic contingent landed in Rio de Janeiro with a massive baggage of expectations. India had achieved its best-ever medal tally of six in London four years back and the

BS Manthan: What experts said on India’s transformative sports culture Sportspersons are slowly attaining the status of heroes in India, and people are now warming up to non-cricket sports too, former long-jumper and Khel Ratna awardee Anju Bobby George said at the annual Business Standard

The Indian Army’s New Initiative Empowers Girls Through Sports   Source: Twitter In a significant move towards gender inclusivity and empowerment, the Indian Army has launched an initiative – the Army Girls Sports Companies (AGSCs). This aims to harness and nurture the sporting talent of young

Sports industry logs revenue of Rs 15,766 crore in 2023: GroupM ESP Cricket continued to lead the sports industry in India, accounting for 87% of the total spending in 2023. Written by FE Bureau March 20, 2024 03:15 IST Sports industry, Sports industry news, sports

WPL is an example for girls in all kinds of sports, says Mumbai Indians team owner Nita Ambani The second edition of the Women’s Premier League (WPL) has created a lot of buzz. Even as Mumbai Indians locked horns against Royal Challengers Bangalore, their team